Project: Launching Esquire/MW Partnership
Designers: Chi Hang, Katy Atchison, Allison Milmoe
Opportunity: Esquire launching a clothing line offered exclusively through Men's Wearhouse
Challenge: Brand Esquire's offering in a way that elevates Men's Wearhouse and keeps Esquire's distinct voice intact
Channels: E-commerce, email, in-house displays, Infographics, Tags
My Roles and Skills: Branding, Strategy, Copywriting, Cross-functional collaboration, Integrated marketing, Email marketing, Best Practices audit
Project: Emails, assets, look book and pre-styled looks
My role: Campaign concept, Copywriter
Designer: Allison Milmoe
Opportunity: Father's Day, redux
Challenge: Bring Dad into the story
Project: Emails, assets, look book and pre-styled looks
My role: Campaign concept, Copywriter
Art Direction: Daisy Ma, Larissa Waters
Opportunity: Launch the (gorgeous) trend of blue suits
Challenge: Cautious customer base needs to know why to wear - and, more importantly, how
Robust, real, and relevant — because growth marketing content can no longer just be stuffed with SEO copy and set into the world.
