I'm a creative copywriter and an insightful editor.

I've also published fiction, interviewed modern-day pirates, and made some Dr. Phil fans really, really angry.
 

Williams-Sonoma / pottery barn Kids, 2022 – present  

senior Copywriter & EDITOR              

From high-level campaign concepts to one-off taglines and from awareness to purchase to loyalty, I get to create all the parts of this brand's story.  


Evernote, RH, Rothy’s & Grove Collaborative, 2020 – 2022  

senior Copywriter & EDITOR (contract)          

Crafting rich, strategic content to meet key objectives for multiple stakeholders.

  • Writing and editing extensive brand-savvy copy: landing pages, emails, scripts, blogs, ads, UX, and social

  • Running competitive research, copy editing, and solving for best practices

Tailored Brands, 2013 – 2020

Senior Copywriter, Senior Copy Manager, UX Writer                                                                  

Brands including Joseph Abboud, Kenneth Cole & Esquire. Campaign creator, branding and rebranding, from large-scale campaigns to product names.

  • Digital: Landing pages, emails, videos, VO & TV scripting, UX

  • Print: Direct mail, brochures, signage, hang tags

  • Storytelling for brands including AWEARNESS Kenneth Cole, Esquire & Joseph Abboud

    • Focus: Increasing conversion, deepening brand loyalty, breaching new demographics

    • Role: Differentiating brands, empowering teams, writing micro to macro

    • Superpower: Multitasking like a champ

 

Sam’s Club, 2016 – 2020

Copywriter, Editor, Content Strategist

Copywriter and editor for numerous categories; product copy, site copy, emails, and extensive blog content build-out to enhance SEO
and brand awareness.

  • Focus on voice cohesiveness, proofreading, and multi-channel stakeholder satisfaction

Microsoft, 2005 – 2013

Writer, Editor (Contract)

Digital writer for MSN.com properties.

  • Features, galleries, and quizzes for MSN TV, MSN Entertainment, and Mom & Pop Culture

  • Launched, wrote, and edited WetPaint  

  • Research-focused weekly columnist for MSN's Living Green

 

Adviatech, 2012 – 2013

Copywriter, Copy Editor, UX Writer 

Award-winning copywriting, editing, and project management for online marketing company.

  • Spearheaded copy efforts of multichannel online content, from UX to landing pages, and extensive ongoing editorial content for multiple clients

  • Extensive editing of copy team deliverables

 

HotChalk, 2008 – 2012

Senior Marketing Copywriter, Senior Editor, UX Writer

Inbound and outbound digital and print copywriting for education company.

  • Wrote and edited all UX, lead generation and customer relationship copy, including emails, landing pages, banners, light boxes, brochures,
    newsletters, press releases, and social media

  • Hands-on build-out of external copy teams and development of in-house style guides

 

Jacobs Farm Del Cabo, 2009 – 2010

Copywriter & Editor

Comprehensive print and digital writing for California’s second-largest organic grower.

  • SEO-rich landing pages, marketing collaterals for sales and e-commerce support (brochures, flyers, ads, labeling, signage, and exhibit materials)

  • B2C and B2B packaging, POS, social media, and development of in-house style guide

 

Excelligence, 2005 – 2010

Copywriter, Copy Editor, Managing Editor

Oversaw all content for B2B/B2C educational retail/wholesale catalog, house-brand packaging, and magazine.

  • Built out and supervised copy team

  • Strategy and copywriting for both print and digital catalog, marketing collateral, packaging materials, sales kits, press kits, trade show events, and internal communications

  • Introduced extensive in-house style guide(s)

  • Managing Editor and Senior Editor, Earlychildhood NEWS

 

Bylined Writer I  Print and Online, 2000 — Present

Articles, essays, interviews, FOBs, fiction and more for The Boston Globe, McSweeney’s, (old-school) Salon.com, NBC/Universal, The Christian Science Monitor, and others.

Education

Emerson College, Boston, MA

B.S. Mass Communication

 

Awards

2014 Gold Hermes Award
Client: Adviatech, Project: Copywriter, Editor. Hermes Creative Awards

2013 Outstanding Achievement Interactive Media Award (IMA)
Client: Adviatech, Project: Copywriter, Editor. Interactive Media Council

2013 Web Award for Outstanding Achievement in Web Development
Client: Adviatech, Project: Copywriter, Editor. Web Marketing Association